Catalogue: "ESOMAR Congress 1985: Broadening The Uses Of Research"

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Research papers

Towards making better new product ads

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Date: June 15, 1985
Author: David W. Olson

Research papers

The mini parliament technique (German)

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Date: June 15, 1985
Authors: Klaus-Christian Kleinpeld, Claus Merbold

Research papers

The mini parliament technique

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Date: June 15, 1985
Authors: Klaus-Christian Kleinpeld, Claus Merbold

Research papers

The evolution of management (French)

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Date: June 15, 1985
Author: Jacques Paitra

Research papers

The evolution of management

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Date: June 15, 1985
Author: Jacques Paitra

Research papers

The contribution of research to General Motors' corporate communications strategy in the U.K.

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Date: June 15, 1985
Authors: Eric Fountain, Ian Parker, John A. Samuels

Research papers

The contribution of research to corporate and strategic planning

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Date: June 15, 1985
Author: Göran Carstedt

Research papers

The changing role of fairs and exhibitions as marketing forums in East-West economic relations

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Date: June 15, 1985
Author: Gusztáv Holló

Research papers

Tangible and intangible reasons for new product failure

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Company: Burke, Inc.
Date: June 15, 1985
Author: Lynn Y.S. Lin

Research papers

Taking stock

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Date: June 15, 1985
Author: Eileen Cole

Research papers

Sponsorship and donation (French)

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Date: June 15, 1985
Authors: Jay Perlstein, Sylvère Piquet

Research papers

Sponsorship and donation

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Date: June 15, 1985
Authors: Jay Perlstein, Sylvère Piquet