Catalogue: "ESOMAR Congress 1990: Using Research For Marketing In The 90's"

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Research papers

What are a brand's values to the consumer and do they cross frontiers?

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Author: Christine Restall

Research papers

Using research in evaluating joint venture activity

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Authors: Janos Vecsenyi, Robert D. Hisrich, Andrew C. Gross

Research papers

Using advertising research in the 1990's, putting the horse in front of the cart

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Author: Mansour Elganady

Research papers

Third world meets first world

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Author: Timothy D. Cooke

Research papers

The role of the data fusion in actionable media targeting in the 1990's

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Author: Sarah O'Brien

Research papers

The phoenix rises from the ashes

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Authors: Gilles Hustaix, Carmin Alberti, François Gaschignard

Research papers

The end of fusion fear?

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Author: Alfred E. Bronner

Research papers

The accuracy and precision of consumer diary panel information

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Author: John B. Frey

Research papers

Technology, strategic management and marketing

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Author: Rudy Frambach

Research papers

Tattoo, the development of a new product

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Company: Motivaction International B.V.
Date: September 1, 1990
Authors: Wouter J. Meyers, Frits Spangenberg, Pieter-Paul Verheggen

Research papers

Taking the long view in new product introduction

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Authors: Leland Teschler, Andrew C. Gross, Robert D. Hisrich

Research papers

Strategic vision of the new socialism development which joins the East with the West

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Authors: Zivorad Zlatkovic, Mile Jovic