Catalogue: "ESOMAR Congress 1995: Making The Decision"

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Research papers

Virtual reality shopping simulation for the modern marketer

Catalogue: ESOMAR Congress 1995: Making The Decision
Date: September 1, 1995
Authors: Stephen Cohen, Mike Gadd

Research papers

Travelling so fast, they can't stop for research?

Catalogue: ESOMAR Congress 1995: Making The Decision
Company: IPM Research & Advies
Date: September 1, 1995
Authors: Richard L.P. Hugen, Mariette M. Meulman

Research papers

To work or not to work

Catalogue: ESOMAR Congress 1995: Making The Decision
Date: September 1, 1995
Author: Khushi Khanna

Research papers

The meaning of colour on packaging

Catalogue: ESOMAR Congress 1995: Making The Decision
Company: PQR-Research
Date: September 1, 1995
Authors: Jetty M. M. Plasschaert, Marlies Wilms

Research papers

The demand for concerts of classical music

Catalogue: ESOMAR Congress 1995: Making The Decision
Date: September 1, 1995
Authors: Bernard M.S. van Praag, Karel C. P. Slootman, Piet Stam, Hans van Ophem, Willem Wijnbergen, Mirjam van Praag

Research papers

Scanner-based data applications for improving FMCG sales and marketing efforts

Catalogue: ESOMAR Congress 1995: Making The Decision
Date: September 1, 1995
Author: Thomas Harris

Research papers

Research for corporate decisions

Catalogue: ESOMAR Congress 1995: Making The Decision
Company: NIPO
Date: September 1, 1995
Authors: Jan Bouts, Marga Brijs

Research papers

Opening markets and opening relationships in market research

Catalogue: ESOMAR Congress 1995: Making The Decision
Company: MAP Marketing Research Ltd.
Date: September 1, 1995
Authors: Simeon Jelev, Kevin Duffey

Case studies

Marketing in a changing society

Catalogue: ESOMAR Congress 1995: Making The Decision
Date: September 1, 1995
Authors: Michael Cohen, Jennifer Scott

Research papers

Let me show you our holiday video.....?

Catalogue: ESOMAR Congress 1995: Making The Decision
Date: September 1, 1995
Authors: Chris Brock, Tom Costley

Research papers

Efficiency of investments into advertising

Catalogue: ESOMAR Congress 1995: Making The Decision
Date: September 1, 1995
Author: Oleg L. Chernozub

Research papers

Does market research really contribute to decision making?

Catalogue: ESOMAR Congress 1995: Making The Decision
Date: September 1, 1995
Author: Rama Bijapurkar