Catalogue: "ESOMAR Customer Relationship Management Conference 2002"

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Research papers

Using customer perceptions

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Date: March 17, 2002
Authors: John H. Hughes, Engracia Perez-Prada

Research papers

The customer satisfaction measurement and listening revolution

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Date: March 17, 2002
Authors: Jean-Paul Dayan, Gérard Bon, Laurent Depond

Research papers

Targeting consumers for new brands

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Company: Nielsen
Date: March 17, 2002
Author: James Miller

Research papers

Predictive churn modeling in the wireless industry

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Date: March 17, 2002
Author: Ksenija Draskovic-Krunic

Research papers

No successful CRM without MRC

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Company: Kantar
Date: March 17, 2002
Author: Thomas Liehr

Research papers

Market research

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Company: QRi Consulting Ltd.
Date: March 17, 2002
Authors: Peter Cooper, Susan Baker

Research papers

Linking customer and employee satisfaction to financial performance

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Company: Market Probe International Inc.
Date: March 17, 2002
Author: Derek R. Allen

Research papers

From holistic marketing to holistic customers

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Date: March 17, 2002
Authors: Roger Donbavand, Maryan Broadbent

Research papers

From customer research to CRM

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Date: March 17, 2002
Authors: Farrokh Suntook, Chris Brooke

Research papers

Extracting MR samples from large CRM databases

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Date: March 17, 2002
Authors: Mark Katz, Robert Jacob, Julian Simpson

Research papers

Email, chat lines, newsgroups

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Date: March 17, 2002
Author: Alessandro Zanasi

Research papers

Can CRM work in emerging markets?

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Company: McKinsey & Company
Date: March 17, 2002
Authors: Sungmi Chung, Mike Sherman