Catalogue: "ESOMAR/JMA/ARF Conference 1995: Triad 2000"

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Research papers

What has technology wrought?

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Date: June 15, 1995
Author: Hazel Kahan

Research papers

To what extent Japanese mayors are marketing-oriented

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Date: June 15, 1995
Author: Kazuo Kobayashi

Research papers

The role of research in Japan's post-bubble era

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Date: June 15, 1995
Authors: David McCallum, Paul H. Hasegawa

Research papers

The marketing concept in Hungarian enterpises

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Date: June 15, 1995
Authors: Wade Danis, Andrew C. Gross, Robert D. Hisrich

Research papers

The growing strength of the retailer and the effects on FMCG brand manufacturers

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Company: Kantar
Date: June 15, 1995
Authors: Stephan Buck, Richard Piper

Research papers

Seeking common factors for standardization strategy in global marketing

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Date: June 15, 1995
Author: Hiroshi Kosaka

Research papers

Pioneering in Central European markets

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Date: June 15, 1995
Authors: Sven H. Becker, Michael J. Baker

Research papers

Neural patterns

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Date: June 15, 1995
Author: Bruce Grey Tedesco

Research papers

Marketing opportunities outside the Triad 2000

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Company: MOI, Inc.
Date: June 15, 1995
Author: Mila C. Montemayor-Orr

Research papers

Key competitive differentiators

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Date: June 15, 1995
Author: Renée Love

Research papers

Interactive marketing in a new world order

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Date: June 15, 1995
Author: Peter Sealey

Research papers

Implications of changing influences on consumers for transnational brand management and communications

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Company: Ogilvy
Date: June 15, 1995
Authors: Linda Caller, Sheila Byfield