The 3 takeaways of the presentation:- Learn how to influence short-term and long-term decision-making within the organisation.- Determine how to design insight reports that connect with different audiences.- Uncover the benefits of flexibility within methodological consistency.
Q&A Session, Social change today.
This research has been a key contributor to our Global Media Transformation. Helpings us shift from a Mass Reach Big brand story telling approach to adding a complimentary model of reaching consumers with signals in those digital moments that matter.3 takeaways:- Understand how to use behavioural science to nudge consumers in the digital moments that matter.- Do your brands need to be able to stand out in the crowd? Do you need to measure marketing effectiveness in the moment?-Get inspired to build a research plan that allows you to take behavioural insights straight into action.
The 3 takeaways of the presentation are:- Understand LGBTQ+ travellers: to what extent and in what ways does being LGBTQ+ impact travel behaviour and travel needs? - Gain practical solutions: how can Booking.com (and you) better support LGBTQ+ travellers at all stages of their customer journey?- Be an LGBTQ+ ally: what are the considerations for brands when communicating LGBTQ+ allyship externally?
Q&A Session, Forget me not - Traditional & new methods to answer modern questions.
Learn how Eclipse Food is delivering healthy, humane, and sustainable choices, one ice cream at a time.
F*ck Focus Groups: The case for human first fearless research.3 takeaways:- It's easy to default and focus on what matters to the business. It's braver - and smarter - to put humans at the heart of everything we do. Let's begin with our humans and their story - and why we must start with our humans.- Our connection with humanity is broken. We want to quantify and categorise people, we try to create algorithms to predict unpredictable human lives which are cozier, messier, real and quite imperfect. Do traditional qualitative methods work in helping us understand people or should we evolve?- It's scary but brave and maybe even a little provocative and uncomfortable, but are there new ways to reconnect with humanity through fearless human-centric research?
The 3 takeaways of the presentation are:- Hear why insights-driven experimentation is a powerful way to demonstrate the potential business impact of the insights organisation, beyond simply influencing decision making via desktop research, surveys, or qualitative research.- Experiments often fail. If that isn't true at your organisation, you are doing something wrong.- Know that there is value to be learned from failure, in both expected and unexpected ways.
Q&A Session, Change Leadership.
The main 3 takeaways of the presentation are:- It is possible to measure what makes and predicts engaging storytelling;- Relatability is the most important attribute to any story, no matter what your objective is;-Different generations connect and value stories in different ways.
The latest advanced in AI/ml approaches are helping uncover efficiencies across sectors across a wide spectrum of business needs. Can these machine-driven approaches that leverage advanced statistical analyses help us unleash creativity?
Q&A Session, Insights integration.