Catalogue: "ESOMAR Worldwide Qualitative Research Conference 2003"

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Research papers

The shepherd and the cowboy

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Company: The Coca-Cola Company
Date: November 5, 2003
Authors: Othman Ouazzani, Nandini Roy

Research papers

The pursuit of luxury - bling-bling VS. savoir faire

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Company: IPSOS
Date: November 5, 2003
Authors: Steve Hales, Alexander Maule

Research papers

The demise of the staid and the mute, evolve or fade away!

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Date: November 5, 2003
Author: Dipen Mehta

Research papers

The 'true' inner self

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Company: RDA Group, INC
Date: November 5, 2003
Authors: Carol Culebro Stewart, Jorge Cherbosque, Amy Routhier, Michael Francesco Alioto

Research papers

Silence behind the mirror

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Companies: Unilever, Kantar
Date: November 5, 2003
Authors: Marta Hoffmann, Gábor Lajtos

Research papers

Research for innovation

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Company: Philips International
Date: November 5, 2003
Author: Monica Bueno

Research papers

Once upon a time there was a brand

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Company: Green Light International
Date: November 5, 2003
Authors: Lucia Rolli, Fiona Jack

Research papers

Looking from both sides of the fence...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Date: November 5, 2003
Authors: Lee Ryan, Ariane Burgess

Research papers

Hip-hop: Subculture or super brand?

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Company: Flamingo
Date: November 5, 2003
Authors: Chris Arning, Ednyfed Tappy

Research papers

High-tech to enhance high touch

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Date: November 5, 2003
Authors: Judith Langer, Jon Last

Research papers

Focus group research: A misunderstood history

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Date: November 5, 2003
Author: David E. Morrison

Research papers

Every grey cloud has a silver lining

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Companies: MARE, Ogilvy
Date: November 5, 2003
Authors: Vanesse van Eeghen, Liesbeth Gerritsen