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Research papers

When GenAI Meets Gen Z

Brands are successful when they can effectively convert business strategy into ideas that speak to their consumers. The ultimate prize is to be able to create game-changing concepts that capture the consumer?s imagination and bridge the gap between...

Catalogue: North America 2024 - Innovation
Authors: Adrian Terron, Swati Shankar
Company: TATA Group
August 5, 2024
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Citation

Terron and Shankar (2024a, August 05). When GenAI Meets Gen Z. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/when-genai-meets-gen-z


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Fleetwood, D. (2024a, August 05). Economics Beyond Numbers. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/economics-beyond-numbers


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Blades, F. (2024a, July 31). Creative Catalyst QA. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/creative-catalyst-qa


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Poynter, R. (2024a, July 30). AI and Qual. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/ai-and-qual


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Nempeque and Rivera Suarez (2024a, July 30). The Science Behind the Creativity- Adding biometrical measurements to content. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-science-behind-the-creativity--adding-biometrical-measurements-to-content


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Bretcha, J. (2024a, July 25). Opening & Welcome. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/opening-welcome-12442


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(2024a, July 25). The Science Behind the Creativity. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-science-behind-the-creativity


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(2024a, July 25). YES! It's Pitch Time!. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/yes-it-s-pitch-time-


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Gasperi, G. (2024a, July 25). Introduction to the Programme and Keynote. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/introduction-to-the-programme-and-keynote