The data reported here come from a much larger study involving the marketing language used with fragranced products. The goal of the original set of studies was to identify what language drove interest in a fragranced product, for a set of 30 different products. The products themselves comprised perfumes, health and beauty aids, as well as household products.
The temporality of sensations has been acknowledged in the food industry and for a long time as a potential key driver of liking. However, no practical method was available until now for tracking down such a temporal sensory signal simultaneously on a number of attributes. TDS fills this gap. We illustrate our methodology by a study on fragrances produced by Body Washes. We were interested in knowing which concrete stimuli emanating from the product's features are perceived as dominant and when.
There is a need to better measure the insights and emotional expectations of today's 'bionic' consumers. Recognizing the Fragrance Industry need to evolve from a functional to emotional paradigm for building brand identities, Brand Keys and Mirror Group Newspapers have developed an engagement-based assessment that now provides Fragrance Marketers with the ability to predictively link consumer values and sustainable brand identities to fragrances. The methodology was applied to three fragrances among four audiences in New York and London.
at LVMH, Product insight has successfully contributed to several types of problematics. two will now being explained: the launch of a new fragrance (Pucci for women) where the brief is to try and understand which juice should be chosen to meet best the desired objectives (fit with a concept, an existing brand for example) or understanding of consumer perceptions of an existing one (Jadore).