Catalogue: "Fragrance 2007"

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Research papers

Where does fragrance fit into the product concept?

Catalogue: Fragrance 2007
Company: Moskowitz Jacobs Inc.
Date: November 14, 2007
Author: Howard R. Moskowitz

Research papers

Using consumers to create collective genius!

Catalogue: Fragrance 2007
Date: November 14, 2007
Authors: Barbara Busch, Barbara Preyssas

Research papers

Touching smells, sniffing colours, tasting odours

Catalogue: Fragrance 2007
Company: Focus S.r.L.
Date: November 14, 2007
Authors: Alan Branthwaite, Luigi Toiati

Research papers

The fragrance industry

Catalogue: Fragrance 2007
Company: Euromonitor International
Date: November 14, 2007
Authors: Clare Lees, Diana Dodson

Research papers

Temporal dominance of sensations

Catalogue: Fragrance 2007
Company: Symrise AG
Date: November 14, 2007
Authors: Brieuc de Larrard, Sandra Corneau

Research papers

Smelly business

Catalogue: Fragrance 2007
Company: Kantar
Date: November 14, 2007
Author: Nigel Hollis

Research papers

Sensory evaluation

Catalogue: Fragrance 2007
Company: Nestlé
Date: November 14, 2007
Authors: Huguette Nicod, Florence Sponton, Hélène Azoeuf, Lise Dreyfuss, Pascale Elmalan

Research papers

Sense & scent

Catalogue: Fragrance 2007
Company: Brand Keys, Inc.
Date: November 14, 2007
Authors: Robert Passikoff, Kerry O'Connor

Research papers

Likeability, liking is not enough

Catalogue: Fragrance 2007
Date: November 14, 2007
Authors: Agnès Fournier, Nathalie Yvert-Blanchet

Research papers

Let the product talk

Catalogue: Fragrance 2007
Company: Reperes
Date: November 14, 2007
Authors: Evelyne Rédier, Sandrine McClure

Research papers

From fragrance to experience

Catalogue: Fragrance 2007
Company: Future Concept Lab s.r.l.
Date: November 14, 2007
Authors: Tiziana Traldi, Sabrina Donzelli

Research papers

Fragrance and self image

Catalogue: Fragrance 2007
Date: November 14, 2007
Author: Marc Gilles