Catalogue: "International Automotive Marketing Conference 1998"

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Research papers

What is the value of our car?

Catalogue: International Automotive Marketing Conference 1998
Company: Trendbox B.V.
Date: June 15, 1998
Authors: Gerton Poot, Fred Schipper, Charles Engelaar

Research papers

The car, the environment and the media

Catalogue: International Automotive Marketing Conference 1998
Company: CARMA
Date: June 15, 1998
Author: Peter Christopherson

Research papers

Higher added value from marketing research

Catalogue: International Automotive Marketing Conference 1998
Date: June 15, 1998
Author: Joop van der Vegt

Research papers

Generation Golf

Catalogue: International Automotive Marketing Conference 1998
Date: June 15, 1998
Authors: Sven H. Becker, Rolf Dielenschneider

Research papers

Gain mobility by new forms of vehicle utilisation and mobility management

Catalogue: International Automotive Marketing Conference 1998
Date: June 15, 1998
Authors: Conrad Wagner, Heiner Schmeck

Research papers

Cross-cultural segmenting and brand extension

Catalogue: International Automotive Marketing Conference 1998
Date: June 15, 1998
Authors: Erik Olson, Hans Mathias Thjomoe

Research papers

Benefit segmentation

Catalogue: International Automotive Marketing Conference 1998
Date: June 15, 1998
Author: N. S. Muthukumaran

Research papers

A new star is born

Catalogue: International Automotive Marketing Conference 1998
Company: GfK
Date: June 15, 1998
Authors: Siegfried Högl, Karsten J. Hennig