This paper describes findings and practical applications of a 1998 quantitative study conducted in six countries including Argentina Brazil and Mexico by Nickelodeon Just Kid Inc. and Research International. The study was designed to provide Nickelodeon with a strategic planning tool to support programming research and development and Nickelodeons regional expansion. Available surveys and data sources lacked sufficient insight and depth of information about the brand and consumer environment in which kids reside as well as their attitudes beliefs aspirations and consumption behaviors. The paper also discusses some observations about brands and branding and the significance of building brand loyalty early kids attraction to more adult brands how children are becoming more sophisticated consumers at a younger age and the emergence of regional and global brands targeted to kids.
This dissertation aims to propose a methodological approach to apply modelling to public opinion polls in order to favour the process which leads from description to explanation and further to prediction. The inclusion of modelling would also increase the precision of the vote intention estimates in the middle term as well as improve the diagnostic- power of the positioning studies carried out for political figures or entities. Two eases are presented to demonstrate the viability of the proposal: one having to do with voting tendency which was conducted among a sample of 800 cases; and another conducted amongst 500 respondents and dealing with the positioning and repositioning carried out in the province of Buenos Aires Argentina between March and September 1997.
This dissertation aims to propose a methodological approach to apply modelling to public opinion polls in order to favour the process which leads from description to explanation and further to prediction. The inclusion of modelling would also increase the precision of the vote intention estimates in the middle term as well as improve the diagnostic- power of the positioning studies carried out for political figures or entities. Two eases are presented to demonstrate the viability of the proposal: one having to do with voting tendency which was conducted among a sample of 800 cases; and another conducted amongst 500 respondents and dealing with the positioning and repositioning carried out in the province of Buenos Aires Argentina between March and September 1997.
This paper provides an overview of a study of Brazilian families. A nationwide survey carried out by the Datafolha Institute in February 1998 investigated the Brazilian family concept and behavior and attitude trends. Stratification is attempted to identify opinion contrasts based on the experiences of respondents by classifying them according to current situations and also by age group segments by determining the decade when they were aged 16 to 24 years.
This paper provides an overview of a study of Brazilian families. A nationwide survey carried out by the Datafolha Institute in February 1998 investigated the Brazilian family concept and behavior and attitude trends. Stratification is attempted to identify opinion contrasts based on the experiences of respondents by classifying them according to current situations and also by age group segments by determining the decade when they were aged 16 to 24 years.
This paper describes a subscriber loyalty measurement and management program jointly developed by Galaxy Latin America and the Burke which encompasses varied national regional and language differences while addressing the indicators that are critical to the success of Galaxy Latin America in delivering satellite television services in Latin America.
The use of this methodology allows us to draw' a performance chart of ourselves as well as of competitors identifying the strong cores of services that are to be maintained the weak cores that need to be improved and those others of a more complementary or non-significant nature. It also lets us know the structure of the competitors chart as from the physicians perception and the relationship drawn between us and others. These results are extremely useful nowadays for the development of any kind of business and even more so for the pharmaceutical industry as physicians are increasingly fine-tuning their perception on services as the differentiating factor of the companies performance. It is precisely in this field where differences become more noticeable and not so in the field of products where equilibrium and similarity are increasingly prevailing.
The use of this methodology allows us to draw' a performance chart of ourselves as well as of competitors identifying the strong cores of services that are to be maintained the weak cores that need to be improved and those others of a more complementary or non-significant nature. It also lets us know the structure of the competitors chart as from the physicians perception and the relationship drawn between us and others. These results are extremely useful nowadays for the development of any kind of business and even more so for the pharmaceutical industry as physicians are increasingly fine-tuning their perception on services as the differentiating factor of the companies performance. It is precisely in this field where differences become more noticeable and not so in the field of products where equilibrium and similarity are increasingly prevailing.
The aim of the following document is to shed light on the scenario where the communication media sector in Chile currently operates specifically relating to outdoor advertising advertising agencies and sponsors providing them with a tool which will allow them obtain the same indicators as used in other media such as rating frequency and GRPs. The information gathered allowed for the building of software for data management and patterns assessment and simulation having thus the capacity to determine the cost per contact for the different advertising supporting elements of outdoor advertising and placing this medium in the same footing with respect to the rest ol the media.
The aim of the following document is to shed light on the scenario where the communication media sector in Chile currently operates specifically relating to outdoor advertising advertising agencies and sponsors providing them with a tool which will allow them obtain the same indicators as used in other media such as rating frequency and GRPs. The information gathered allowed for the building of software for data management and patterns assessment and simulation having thus the capacity to determine the cost per contact for the different advertising supporting elements of outdoor advertising and placing this medium in the same footing with respect to the rest ol the media.
This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators from these matrices all of them instruments traditionally employed in studies of the spatial mobility of populations. Preceded by a methodological discussion this study discusses two examples of liow semi-permanent panel surveys can be employed to account for voters and consumers behaviors.