Catalogue: "Latin America 2008"

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Research papers

The secrets of neuromarketing

Catalogue: Latin America 2008
Date: May 13, 2008
Authors: Alejandra Ruiz-Contreras, Javier Cervantes, Oscar Prospero-Garcia, Philipp Hillenbrand

Research papers

The power of emotions

Catalogue: Latin America 2008
Date: May 13, 2008
Author: Karla Barajas Portas

Research papers

The myth of the invincible global brand

Catalogue: Latin America 2008
Company: Kantar
Date: May 13, 2008
Authors: Jorge Alagon, Nigel Hollis

Research papers

The 'glo-cal' branding toolkit

Catalogue: Latin America 2008
Companies: Nestlé, Kantar
Date: May 13, 2008
Authors: Mauricio Yuraszeck, Gabriela Ugalde Romagnoli

Research papers

Once gotten, not forgotten

Catalogue: Latin America 2008
Company: IPSOS
Date: May 13, 2008
Author: Lidia Oie Jiques

Research papers

No Latin love

Catalogue: Latin America 2008
Company: Kantar
Date: May 13, 2008
Author: Constanza Cilley

Research papers

Neurosemiotics

Catalogue: Latin America 2008
Company: De La Riva Group
Date: May 13, 2008
Authors: Carlos de Leon, Gabriela de la Riva, Oscar Cue, Rocio Ordonana, Alice Garreti, Monica Moctezuma, Mariana Ramirez-Degollado

Research papers

Latino youngsters

Catalogue: Latin America 2008
Date: May 13, 2008
Authors: Brieuc Martin-Onraet, Gregorio de Villa

Research papers

Internet on wheels

Catalogue: Latin America 2008
Date: May 13, 2008
Authors: Ivan Casas, Gonzalo Peña, Guilherme Caldas de Castro

Research papers

Cyber quali

Catalogue: Latin America 2008
Date: May 13, 2008
Author: Diva Maria Tammaro de Oliveira

Research papers

Bridging market paradoxes

Catalogue: Latin America 2008
Date: May 13, 2008
Author: Saul Feldman

Research papers

Brazil breaks barriers

Catalogue: Latin America 2008
Company: IBM Corporation
Date: May 13, 2008
Authors: Tim Bohling, Jussara Unis