Catalogue: "Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979"

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Research papers

What is the short-term effect of advertising?

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Colin McDonald

Research papers

What do we know about how advertising works?

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Timothy Joyce

Research papers

Using panel data to evaluate the consequences of promotions

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Authors: David Zeitlin, Christopher J. Melbourne

Research papers

Using market research in campaign planning

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Pierre Devrient

Research papers

TV show loyalty in Finland

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Heikki J. Kasari

Research papers

TV advertising pre-testing

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Roger S. Parkyn

Research papers

Translating qualitative research findings into successful advertising and marketing action

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Mary Goodyear

Research papers

The use of surveys by an international publication

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: G. Serrell

Research papers

The target group index

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Christopher Minter

Research papers

The recognition and systematic study of phenomena of diffusion or contagion

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Marc Vincent

Research papers

The gold cup

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Robert E. Miller

Research papers

The evaluation of below-the-line activity by ad hoc field research

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Peter Sampson