Catalogue: "New Monograph Series Vol.8: International Marketing Research"

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Research papers

Three cultures of international marketing

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Author: Judie Lannon

Case studies

The little emperor

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Authors: Amit Bose, Khushi Khanna

Research papers

The expanding universe of market research

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Author: Philip D. Barnard

Research papers

The evolution of marketing

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Author: Mary Goodyear

Research papers

The case of Russia

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Authors: Yuri Levada, Alexey Levinson

Research papers

Segmenting consumers world-wide

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Author: Howard R. Moskowitz

Research papers

Mapping cultural values for global marketing and advertising

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Author: Marieke de Mooij

Research papers

Managing transnational brands in times of change

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Authors: Linda Caller, Sheila Byfield

Research papers

Introduction

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Author: Mary Goodyear

Research papers

Explaining why consumers behave as they do, globally, with implicit models

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Author: Peter Sampson

Research papers

Charting the cultural future of markets

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Authors: Rama Bijapurkar, Virginia Valentine, Monty Alexander

Research papers

Beyond post-perestroika Russia and post-communism Eastern Europe

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Authors: Rupert K. Tower, Peter Cooper