What role does research have in understanding and interpreting social change? Can the profession measure social impact and help decision makers understand what they need to do? Where and how can research help build a better society?
Weâve done the research, delivered the data and gleaned the insights but what is the return on investment? We look at how researchers can best work with their clients to ensure that the research really provides new and useful insights and enables them to develop products and services that exceed their customersâ expectations.
Visionary - Itâs been 70 years since ESOMAR held its first Congress in Amsterdam where the industry agreed to form an association which would help the burgeoning industry to grow. In this special anniversary edition of Research World we celebrate 70 years of this momentous occasion.
Virtual reality, artificial intelligence, nano-technology, automated interviewing, the list is complex and changing by the day. So whatâs hot and whatâs not? Whatâs about to come screaming out of the starting gates taking all of us by surprise?
With a changing business model comes a change in the skills and expertise needed in the sector. So what does a future researcher look like? Are they specialists or generalists? How do we attract, develop and retain these new skills?
The very structure of the industry is changing, fueled by rapid developments in technology and new entrants into the market. As data collection becomes increasingly automated, the added value has shifted from collecting data to interpreting and communicating what it means. So how do clients, researchers and investors view this new business environment? Which new technologies contributing to the change?