Catalogue: "Seminar 1965: Measuring Advertising Effectiveness"

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Research papers

The use of attitude scales in testing advertisements

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: D. M. Delprat

Research papers

The integration of advertising research

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Authors: R. D. Godwin, B. Thorogood

Research papers

The Delta Copy Test I

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Ulrich Jetter

Research papers

The Delta Copy Test

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Otto W. Rohde

Research papers

Telpex research

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: John M. Caffyn

Research papers

Should advertisements be "believable" or "convincing"?

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Wolfgang Schaefer

Research papers

Red herrings in advertising research

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Paul Howard Berent

Research papers

Operational research, market research and advertising

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Bernard Warner

Research papers

Misunderstandings between advertising research men and creative men

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Authors: Gunther Komp, Heinz Alpers, Paul Howard Berent

Research papers

Influence of method by measuring identification and image of advertisements

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Peter Smolensky

Research papers

Can a correlation of advertising to sales be demonstrated?

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Charles Einer Anderson

Research papers

Are post-tests of print advertisements conducted on the right respondents

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Jean Michel Agostini