Catalogue: "Seminar 1967: The Market Research Looks At The Way That Advertising Works"

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Research papers

What do we know about how advertising works?

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: Timothy Joyce

Research papers

The advertisement or the consumer? Which should we examine?

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: Gerald de Groot

Research papers

Some people are more equal than others

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: Julia Ann Burdus

Research papers

Post testing and pre testing consumer behavior caused by advertising

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Company: NIPO
Date: June 15, 1967
Author: Jan Stapel

Research papers

Patterns in the ways that advertising works

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Company: Nestlé
Date: June 15, 1967
Author: Charles W. Clunies-Ross

Research papers

In reply to mr. Stapel

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: John Knecht

Research papers

In reply to mr. Lockwood

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: John Knecht

Research papers

How advertising works

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: Thornton C. Lockwood

Case studies

Forecasting results of an advertising campaign

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: Nicolas Steinberg

Research papers

Conclusive remarks on the last day

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: John Knecht

Research papers

Conclusion

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: Jacques E. Andriessens

Research papers

Comments on mr. T. C. Lockwood's paper

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: Jacques E. Andriessens