Catalogue: "Seminar 1968: Operational Research In Marketing"

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Research papers

Comment on Dr. H. Steiner's paper

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Charles W. Clunies-Ross

Research papers

Comment on dr. H Steiner's paper

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Jean Quatresooz

Research papers

Comment on B. Baldrey, K.S. Feldman and J.F. Boss' papers

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Friedrich Wendt

Research papers

Comment on B. Baldrey's paper

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Pierre Cavalieros

Research papers

Comment on A.S.C. Ehrenberg's paper

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Jean Quatresooz

Research papers

Comment On A.S.C. Ehrenberg & G. J. Goodhardt, H. Hamre's papers

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Charles W. Clunies-Ross

Research papers

Comment on A. Winkler & C. Ragnitz's paper

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Jean Quatresoozi

Research papers

An empirical approach to brand-switching (Discussion)

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Andrew S. C. Ehrenberg

Research papers

An empirical approach to brand-switching

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Authors: Gerald J. Goodhardt, Andrew S. C. Ehrenberg

Research papers

A corporate financial model

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Authors: B. E. Baldrey, K. S. Feldman, B. Athorne, R. Wilson