Catalogue: "Seminar 1970: The Marketing Of Pharmaceutical Products "

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Research papers

Measuring the determinants of prescribing behaviour amongst doctors

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Company: Kantar
Date: September 6, 1970
Authors: B. Bright, Hugh Robert Stammers

Research papers

The role of marketing research in the pharmaceutical industry

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Date: June 15, 1970
Author: Alberta R. Edwards

Research papers

The differing promotional requirements of consultants, hospital doctors and GPs

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Date: June 15, 1970
Authors: F. W. Riley, S. Seltzer

Research papers

The development of a technique for measuring the reactions of general practitioners to mailing pieces and journal advertisements

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Date: June 15, 1970
Author: W. A. K. Frost

Research papers

The attitude of Israeli doctors towards domestic vis-a-vis imported drugs

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Date: June 15, 1970
Authors: Jacob Levy, Ian Jarvis

Case studies

Segmentation of doctors: A case study

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Date: June 15, 1970
Authors: Ken M.H. Coleman, E. Eastman, R. F. Malcom, Ian Jarvis

Research papers

Segmentation of doctors types

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Date: June 15, 1970
Authors: D. C. Wren, Ian Jarvis

Research papers

Conclusion

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Date: June 15, 1970
Author: J.-J. Baillet

Research papers

An experiment in typology: Evaluating physician productivity classification through the use of syndicated audit services

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Date: June 15, 1970
Authors: David Labson, David A. West

Research papers

Advertising, promotion and medical detailing

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Date: June 15, 1970
Author: Jean-Mathieu Paoli

Research papers

A simulation model of doctors' prescribing behaviour

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Date: June 15, 1970
Author: I. S. Miller