Catalogue: "Seminar 1971: Below-The-Line Activities"

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Research papers

The contribution of research to the planning, budgeting and evaluation of below-the-line activity

Catalogue: Seminar 1971: Below-The-Line Activities
Company: ESSO
Date: June 15, 1971
Author: David Lowe-Watson

Research papers

The consumer appeal of on-pack offers

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Derek C. Martin

Case studies

The application of the media selection model to selective sampling

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Jan Ligthart

Research papers

The application of panel techniques to promotion measurement

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: John Parfitt

Research papers

Test and physical simulation of schemes directed to the consumers

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Jacques Bonnafont

Research papers

Some comments

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: M. Matthews

Research papers

Research on in-store commercial radio

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Emile M. C. van Westerhoven

Research papers

Report-back from working group IV

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Robin T. J. Tuck

Research papers

Report-back from working group III

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Elizabeth Fallaw

Research papers

Report-back from working group II

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Janny N. Lok

Research papers

Report-back from working group I

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: F. R. Jephson

Research papers

Panel observation on three specific forms of brand promotion

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Coen C. J. de Koning