Catalogue: "Seminar 1971: Below-The-Line Activities"

ANA has found 20 results for you, in 11 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The contribution of research to the planning, budgeting and evaluation of below-the-line activity

Catalogue: Seminar 1971: Below-The-Line Activities
Company: ESSO
Date: June 15, 1971
Author: David Lowe-Watson

Research papers

The consumer appeal of on-pack offers

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Derek C. Martin

Case studies

The application of the media selection model to selective sampling

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Jan Ligthart

Research papers

The application of panel techniques to promotion measurement

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: John Parfitt

Research papers

Test and physical simulation of schemes directed to the consumers

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Jacques Bonnafont

Research papers

Some comments

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: M. Matthews

Research papers

Research on in-store commercial radio

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Emile M. C. van Westerhoven

Research papers

Report-back from working group IV

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Robin T. J. Tuck

Research papers

Report-back from working group III

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Elizabeth Fallaw

Research papers

Report-back from working group II

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Janny N. Lok

Research papers

Report-back from working group I

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: F. R. Jephson

Research papers

Panel observation on three specific forms of brand promotion

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Coen C. J. de Koning