Catalogue: "Seminar 1974: Fashion, Research And Marketing "

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Case studies

The role of innovators in the diffusion of style process

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Authors: Coskun Samli, John C. Rogers

Research papers

The measurement of fashion

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Authors: J. l. Harrison, A. M. Hughes

Research papers

The diffusion of fashion innovations among U.S. college students

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Author: Steven A. Baumgarten

Research papers

Some approaches to forecasting in the domain of clothing

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Author: Jean-François Boss

Research papers

Psychological problems relative to the coordination and gathering the efforts of leaders in the woman's ready-to-wear field

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Author: A. Crépy

Research papers

Predicting product performance on the basis of consumer opinions

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Author: William Arthur Dunning

Research papers

Management information system for the retail menswear industry

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Authors: Gordon S.C. Wills, David F. Midgley

Research papers

Is the emancipation of the consumer a reality?

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Author: H. Looser

Research papers

Innovation in the male fashion market

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Author: David F. Midgley

Research papers

How to reduce uncertainty linked to fashion

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Authors: Jean-Mathieu Paoli, B. Salsé

Research papers

Gatsby

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Authors: Jackie Dickens, Jonathan Wilkinson

Research papers

Fashion merchandising

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Author: Martin D. Callender