Catalogue: "Seminar 1974: Managing Market Research As A Business"

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Research papers

Introduction

Catalogue: Seminar 1974: Managing Market Research As A Business
Date: July 22, 1974
Author: Julia Ann Burdus

Research papers

The shoemaker's children always have the poorest shoes

Catalogue: Seminar 1974: Managing Market Research As A Business
Date: May 1, 1974
Author: Alan F.C. Leighton

Research papers

The organisation of market research within manufacturing and marketing companies

Catalogue: Seminar 1974: Managing Market Research As A Business
Date: May 1, 1974
Author: Herr Rüping

Research papers

The changing face of agency research in the UK

Catalogue: Seminar 1974: Managing Market Research As A Business
Date: May 1, 1974
Author: J. A. Fuller

Research papers

Some conclusions of the seminar

Catalogue: Seminar 1974: Managing Market Research As A Business
Date: May 1, 1974
Author: Julia Ann Burdus

Research papers

Research budgeting in the client company

Catalogue: Seminar 1974: Managing Market Research As A Business
Date: May 1, 1974
Author: W. G. Batham

Research papers

Organising an opinion and market research company

Catalogue: Seminar 1974: Managing Market Research As A Business
Company: Kantar
Date: May 1, 1974
Author: Jean-Louis Laborie

Research papers

Let the buyer beware

Catalogue: Seminar 1974: Managing Market Research As A Business
Date: May 1, 1974
Author: Terry I. Jones

Research papers

How to operate the finance of a research company

Catalogue: Seminar 1974: Managing Market Research As A Business
Date: May 1, 1974
Authors: Pieter J. van Turennout, Coen C. J. de Koning

Research papers

How professional is the management of research institutes?

Catalogue: Seminar 1974: Managing Market Research As A Business
Date: May 1, 1974
Author: Coen C. J. de Koning

Research papers

Discussion opening on Mr. Rüping's paper

Catalogue: Seminar 1974: Managing Market Research As A Business
Date: May 1, 1974
Author: John Downham

Research papers

Discussion opening on Mr. Leighton's paper

Catalogue: Seminar 1974: Managing Market Research As A Business
Date: May 1, 1974
Author: Geoffrey W. Roughton