Catalogue: "Seminar 1976: The Contribution Of Research To Decision Making Promotions"

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Research papers

Utilization of the Nielsen panel for evaluation of promotions

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Company: Nielsen
Date: June 15, 1976
Author: Pierre Strauch

Research papers

The use of micro market testing in the evaluation of alternative promotional strategy

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Date: June 15, 1976
Author: Tom Blackett

Research papers

The use of market research as positive aid to improving promotional strategy, execution and evaluation within a total communication concept and specifically in relation to advertising

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Date: June 15, 1976
Authors: Michael J. Franklin, David Wilding

Research papers

The contribution of psychographic research to promotion

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Date: June 15, 1976
Authors: E. Petit Damico, Wolfgang Noll

Research papers

Survey on the consumer's attitude towards coupons in France

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Company: Nielsen
Date: June 15, 1976
Author: Jean Barrault

Research papers

Some examples of research on bio-tex promotion

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Date: June 15, 1976
Authors: John Knecht, Marten Rook

Research papers

Recent trends and future considerations for the promotions industry

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Date: June 15, 1976
Author: Michael J. Franklin

Research papers

Learning about promotions

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Date: June 15, 1976
Author: Andrew S. C. Ehrenberg

Research papers

Introduction

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Date: June 15, 1976
Author: Jacques E. Andriessens

Research papers

Evaluating a consumer dial

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Date: June 15, 1976
Authors: Andrew S. C. Ehrenberg, Gerald J. Goodhardt

Research papers

At least sixty percent of promotion material is wasted!

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Company: Schaefer market research GmbH
Date: June 15, 1976
Author: Wolfgang Schaefer

Research papers

"What if" this promotion had not been run at all?

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Date: June 15, 1976
Author: Alain Kling