Catalogue: "Seminar 1979: Publishing And The Communications Industry"

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Research papers

What do readers do when their newspapers and weeklies fail?

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Sigurd Bennike

Research papers

Using trade and technical publication as a "mini" data base

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Alain Meyer

Research papers

The success of Hjemmet in the general magazine market in Norway

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Authors: Helge Boekenes, Mette Moe

Research papers

The NMPP and freedom in newspaper and magazine distribution in France

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Kurt Arbogast

Research papers

The launching of two special interest magazines

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Authors: Matti Peltonen, Patrick Elg

Research papers

The development of the "affinity index"

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Authors: Georg Gramse, Jörg Laufer

Research papers

Star track

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Iain McLellan

Research papers

Socio-psychological characteristics of book-buyers in the book stores in comparison with book club members

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Arnaldo Aisa

Research papers

Reconstruction Of Fyns Tidende

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Svend A. Linde

Research papers

Psychographics and its practical application to the publishing business

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Costantino Jannacone

Research papers

Planning and monitoring a successful magazine launch

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Michael Bird

Research papers

Measuring the effectiveness of advertising in the industrial press

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Cecile Kreweras