Catalogue: "Seminar 1981: International Pharmaceutical Marketing Research "

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Research papers

Accommodating national differences in international approaches

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Date: September 9, 1981
Author: Richard L.P. Hugen

Research papers

Views and experiences of an agency

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Date: September 1, 1981
Author: Michael R. Pratt

Research papers

Views and experiences of a manufacturer

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Date: September 1, 1981
Author: Rudi Meyer

Research papers

The use of brand mapping studies

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Date: September 1, 1981
Author: Alan J. Bowditch

Research papers

The role of the patient in international research

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Date: September 1, 1981
Author: David S. Mitchell

Research papers

The restructuring of Japan's pharmaceutical business

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Date: September 1, 1981
Author: Leif Schaumann

Research papers

The need for international market intelligence systems

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Date: September 1, 1981
Author: James C. Newell

Research papers

The changing scene in international pharmaceutical marketing research

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Company: Harris Interactive (Europe)
Date: September 1, 1981
Author: Clifford H. Jellett

Research papers

Running an in-house system

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Date: September 1, 1981
Author: Rita M. Sully

Research papers

Researching different promotional approaches

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Date: September 1, 1981
Author: Colin N. Maitland

Research papers

Environmental information in healthcare marketing

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Date: September 1, 1981
Author: Alan Sheppard

Case studies

Definition of a market

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Date: September 1, 1981
Author: Graham Lewis