Catalogue: "Seminar 1981: Publishing in the 1980's"

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Research papers

Trends in life style and their application for publishing

Catalogue: Seminar 1981: Publishing in the 1980's
Company: Basis-Kontakt GmbH & Co. KG
Date: June 15, 1981
Author: Rudolf Sommer

Research papers

The outlook for publishing in Europe

Catalogue: Seminar 1981: Publishing in the 1980's
Date: June 15, 1981
Author: Rudolf W. Boos

Research papers

The launch of the Harmony collection in Italy

Catalogue: Seminar 1981: Publishing in the 1980's
Date: June 15, 1981
Authors: Guido Colonna, Arnaldo Aisa, Camillo Dagradi

Research papers

Successful launches between 1970-1980 in West Germany and UK

Catalogue: Seminar 1981: Publishing in the 1980's
Date: June 15, 1981
Author: Bernd Reichstein

Research papers

Researching the market for new publications

Catalogue: Seminar 1981: Publishing in the 1980's
Date: June 15, 1981
Author: Nigel Spackman

Research papers

Public service videotex in the 1980s

Catalogue: Seminar 1981: Publishing in the 1980's
Date: June 15, 1981
Author: Barry J. Witcher

Research papers

Magazine covers as a flexible marketing tool

Catalogue: Seminar 1981: Publishing in the 1980's
Date: June 15, 1981
Author: Wolfgang A. Reinhardt

Research papers

Life cycle and income segmentation

Catalogue: Seminar 1981: Publishing in the 1980's
Date: June 15, 1981
Author: Pym Cornish

Research papers

Launching of the geo magazine in the federal republic of Germany and two years later in France and the United States

Catalogue: Seminar 1981: Publishing in the 1980's
Date: June 15, 1981
Author: Imre Breuer

Research papers

Information styles in Switzerland

Catalogue: Seminar 1981: Publishing in the 1980's
Date: June 15, 1981
Author: Edith Riemerschmid

Research papers

Affinity and communication indices as qualitative scales for the selection of target groups

Catalogue: Seminar 1981: Publishing in the 1980's
Date: June 15, 1981
Authors: Georg Gramse, Kurt Ludwig

Research papers

Advertising in Europe

Catalogue: Seminar 1981: Publishing in the 1980's
Date: June 15, 1981
Author: F.-Jürgen Stockmann