Catalogue: "Seminar 1982: Classifying Consumers"

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Research papers

The uninvolved consumer

Catalogue: Seminar 1982: Classifying Consumers
Date: June 15, 1982
Author: Henry Assael

Research papers

The current state of methodological developments in the multivariate analysis of surveys

Catalogue: Seminar 1982: Classifying Consumers
Date: June 15, 1982
Author: Paul Harris

Research papers

Sporting activities

Catalogue: Seminar 1982: Classifying Consumers
Company: GfK
Date: June 15, 1982
Author: Werner Till

Research papers

Some basic principles and recent developments

Catalogue: Seminar 1982: Classifying Consumers
Company: QRi Consulting Ltd.
Date: June 15, 1982
Author: Tony Lunn

Research papers

Revision of the social class concept

Catalogue: Seminar 1982: Classifying Consumers
Date: June 15, 1982
Authors: Jean F. K. Dinjens, Jan Ligthart

Research papers

Pre-classifying consumers

Catalogue: Seminar 1982: Classifying Consumers
Date: June 15, 1982
Author: Bill Blyth

Research papers

Measuring change

Catalogue: Seminar 1982: Classifying Consumers
Date: June 15, 1982
Author: Charles C. Dawson

Research papers

Making market segmentation studies more useful

Catalogue: Seminar 1982: Classifying Consumers
Date: June 15, 1982
Author: Gerhard Kleining

Research papers

Discussing classification techniques

Catalogue: Seminar 1982: Classifying Consumers
Date: June 15, 1982
Author: Jan Verhulp

Research papers

Consumer classification based on behavioural measures

Catalogue: Seminar 1982: Classifying Consumers
Date: June 15, 1982
Author: Willem Frederik van Raaij