Catalogue: "Seminar 1982: Improving Media Research "

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Research papers

Up-market target groups (UTG): Competencies- consumption-communication

Catalogue: Seminar 1982: Improving Media Research
Date: June 15, 1982
Authors: Marianne Wagner, Jörg Laufer

Research papers

Tv audience data checkup

Catalogue: Seminar 1982: Improving Media Research
Date: June 15, 1982
Author: Jürgen Pfifferling

Research papers

The London experiment

Catalogue: Seminar 1982: Improving Media Research
Date: June 15, 1982
Author: Pym Cornish

Research papers

The influence of poster size on recognition scores

Catalogue: Seminar 1982: Improving Media Research
Company: INFO GmbH Markt- und Meinungsforschung
Date: June 15, 1982
Author: Hubert Kucera

Research papers

The future of television audience measurement in Europe

Catalogue: Seminar 1982: Improving Media Research
Date: June 15, 1982
Author: Stephan Buck

Research papers

The expected changes in television environment and their influence on the audiences

Catalogue: Seminar 1982: Improving Media Research
Date: June 15, 1982
Author: Giovanni Fabris

Research papers

The classification of radio audiences in terms of needs, psychographics and interests

Catalogue: Seminar 1982: Improving Media Research
Company: Gallup International Association
Date: June 15, 1982
Author: Malcom R. Mather

Research papers

Techniques for targeting television advertising to product users

Catalogue: Seminar 1982: Improving Media Research
Date: June 15, 1982
Authors: Sue Stoessl, Suzanne Hatley

Research papers

Radical changes in the Dutch NRS

Catalogue: Seminar 1982: Improving Media Research
Date: June 15, 1982
Author: Joop L. van Vliet

Research papers

Off the beaten track

Catalogue: Seminar 1982: Improving Media Research
Company: Institut für Demoskopie Allensbach GmbH
Date: June 15, 1982
Authors: Elisabeth Noelle-Neumann, Friedrich W. R. Tennstädt

Research papers

Observation, reading and evaluation of evening paper advertisements contra weekly magazine advertisements

Catalogue: Seminar 1982: Improving Media Research
Date: June 15, 1982
Authors: Kjell Sjögren, Fred Bergholtz

Research papers

Methodological experiments of measuring the coverage of daily newspapers

Catalogue: Seminar 1982: Improving Media Research
Date: June 15, 1982
Authors: Eva Maria Hess, Otmar Ernst