Catalogue: "Seminar 1983: Effective Advertising- Can Research Help?"

ANA has found 10 results for you, in 441 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Using cumulative pretest experiences to improve the effectiveness of radio commercials

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Date: June 15, 1983
Authors: Dan Sarel, Murphy Sewall

Research papers

Too many Indians, not enough schoolgirls?

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Date: June 15, 1983
Authors: Gillian S. Greenway, Gerald de Groot

Research papers

Pre-testing with rough prototype commercials

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Date: June 15, 1983
Author: Harold M. Spielman

Research papers

New thinking versus 'old listening' in creative development research

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Date: June 15, 1983
Authors: Charles Channon, John Siddall

Research papers

Humanistic advertising

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Company: QRi Consulting Ltd.
Date: June 15, 1983
Authors: Judie Lannon, Peter Cooper

Research papers

Help

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Date: June 15, 1983
Author: David Barker

Research papers

Guiding creative people

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Date: June 15, 1983
Authors: David Cowan, Ross Barr

Research papers

Comparability in the measurement of advertising persuasion

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Date: June 15, 1983
Authors: Arne Krogh Nielsen, Lorenz C. Andersen

Research papers

Can pretesting be validated?

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Company: Unilever
Date: June 15, 1983
Authors: John Downham, Tony Twyman

Research papers

Research findings and the creative process

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Companies: The Coca-Cola Company , Kantar
Date: January 26, 1983
Authors: Richard S. Halpern, Elizabeth H. Nelson