Catalogue: "Seminar 1983: Effective Advertising- Can Research Help?"

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Research papers

Using cumulative pretest experiences to improve the effectiveness of radio commercials

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Date: June 15, 1983
Authors: Dan Sarel, Murphy Sewall

Research papers

Too many Indians, not enough schoolgirls?

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Date: June 15, 1983
Authors: Gillian S. Greenway, Gerald de Groot

Research papers

Pre-testing with rough prototype commercials

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Date: June 15, 1983
Author: Harold M. Spielman

Research papers

New thinking versus 'old listening' in creative development research

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Date: June 15, 1983
Authors: Charles Channon, John Siddall

Research papers

Humanistic advertising

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Company: QRi Consulting Ltd.
Date: June 15, 1983
Authors: Judie Lannon, Peter Cooper

Research papers

Help

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Date: June 15, 1983
Author: David Barker

Research papers

Guiding creative people

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Date: June 15, 1983
Authors: David Cowan, Ross Barr

Research papers

Comparability in the measurement of advertising persuasion

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Date: June 15, 1983
Authors: Arne Krogh Nielsen, Lorenz C. Andersen

Research papers

Can pretesting be validated?

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Company: Unilever
Date: June 15, 1983
Authors: John Downham, Tony Twyman

Research papers

Research findings and the creative process

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Companies: The Coca-Cola Company , Kantar
Date: January 26, 1983
Authors: Richard S. Halpern, Elizabeth H. Nelson