Catalogue: "Seminar 1983: New Product Development"

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Research papers

The successful management of new products in the 1980s

Catalogue: Seminar 1983: New Product Development
Date: November 21, 1983
Author: Pierre A. Rodocanachi

Research papers

An analysis of the quality factor for adding value in food and drink markets

Catalogue: Seminar 1983: New Product Development
Date: November 21, 1983
Author: Jacques Belay

Research papers

The use of transactional analysis in the development of a new brand's personality

Catalogue: Seminar 1983: New Product Development
Company: Marplan Forschungsgesellschaft mbH
Date: November 2, 1983
Authors: Max Blackston, Margaret Holmes

Research papers

Simulated test markets

Catalogue: Seminar 1983: New Product Development
Date: November 2, 1983
Authors: Stafford Crossman, Peter J. Hayes

Research papers

Product screening and product optimization

Catalogue: Seminar 1983: New Product Development
Date: November 2, 1983
Author: Juergen Schwoerer

Research papers

Predicting sales volume and market shares

Catalogue: Seminar 1983: New Product Development
Company: Burke, Inc.
Date: November 2, 1983
Authors: Peter Sampson, Patrick G. M. Standen

Research papers

Perspectives on the new product development process

Catalogue: Seminar 1983: New Product Development
Date: November 2, 1983
Author: Joseph Plummer

Research papers

Optimizing the product line

Catalogue: Seminar 1983: New Product Development
Date: November 2, 1983
Author: Rob R. van den Heuvel

Research papers

Getting the product mix strategy right via model for positioning assessment and potential prediction

Catalogue: Seminar 1983: New Product Development
Date: November 2, 1983
Authors: Robert L. Klein, Katherine A. Moore, Sandra K. Eubank

Research papers

Generating idea from consumers

Catalogue: Seminar 1983: New Product Development
Date: November 2, 1983
Authors: Cliff Holmes, Sheila Keegan

Research papers

Choosing the right product

Catalogue: Seminar 1983: New Product Development
Date: November 2, 1983
Authors: Detlef Baur, Jürgen Doeblin

Research papers

Assessing new product opportunities in international markets

Catalogue: Seminar 1983: New Product Development
Date: November 2, 1983
Author: Nicolas Papadopoulos