Catalogue: "Seminar 1985: Below-The-Line And Sponsoring"

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Research papers

Utilising the medium of contemporary music

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Authors: Paul Pike, Dirk Spiers

Research papers

The impact of changes in retailing on promotions research

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Author: Maureen Johnson

Research papers

The commercial communications mix

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Company: Philips International
Date: November 6, 1985
Author: Robert Riphagen

Research papers

Success or failure

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Author: Harald Ruppe

Research papers

Sponsorship

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Author: Stuart Turner

Research papers

Sponsorship

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Author: Alessandro Cristofani

Research papers

Sponsorship

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Company: Philips International
Date: November 6, 1985
Authors: Franz Kohl, Ton Otker

Research papers

Sponsoring impact and how to read it

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Authors: Ivor Shalofsky, Nicolò di San Germano

Research papers

Sales promotion

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Author: Gerry Postlethwaite

Research papers

Lancia 1984 grand galá

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Authors: Tino Biglia, Franco Cagnasso

Research papers

Introduction to the seminar

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Company: Philips International
Date: November 6, 1985
Author: Mario van Hamersveld

Research papers

Horse racing sponsorship

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Authors: Tino Biglia, Ruggero Mazzini