Catalogue: "Seminar 1985: Quality In Publishing"

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Research papers

Undercover story

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Authors: Vivienne Jones, Simon Woolfries

Research papers

The market of daily press in Barcelona

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Author: Ginés Garrido Alart

Research papers

The importance of being the first in a rapidly growing market

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Authors: Jukka Miettinen, Jorma Sairanen

Research papers

The development of readership taste and editorial research for "Die Zeit" since 1970

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Author: Georg Gramse

Research papers

The challenge from television

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Author: Charles C. Dawson

Research papers

Strategies for analysing scanner data for publishers

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Author: Jan Willem Bol

Research papers

Reader selection

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Author: Guy Consterdine

Research papers

Profit from planned publishing

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Author: Michael Bird

Research papers

Move to market focus revitalises research at McGraw-Hill publishing

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Author: David P. Forsyth

Research papers

Magazines during recession

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Author: Søren Heede

Research papers

Knowing how advertising works

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Authors: Meinard Carper, Hans Elzinga

Research papers

Continuos-survey

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Author: Hein G.M. Brinkhoff