Catalogue: "Seminar 1986: New Developments In Media Research"

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Research papers

Video-recording the viewers in their natural habitat

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Author: Peter Collett

Research papers

The use of panels in readership research

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Authors: Roger Beeson, Dick Dodson, James Rothman

Research papers

The use of direct access viewdata panels for media research

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Authors: John Clemens, Tony Taylor

Research papers

The usage of videocassette recorders, remote controls and teletext and the influence on TV viewing behaviour

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Authors: Joachim Wiedemann, Christoph Wild

Research papers

The readership of recruitment ads

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Author: Caroline Lilius

Research papers

The impact of introducing a new TV audience measurement system

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Author: Herbert Furrer

Research papers

The combining of two separately derived data-sets into an integrated intermedia planning system:

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Author: Jörgen Wiegand

Research papers

Single source data

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Author: Stephan Buck

Research papers

Results on direct mail from household panel

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Author: Eila Liimatainen

Research papers

Recognition versus recency

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Author: Rolf Speetzen

Research papers

Readership surveys in business markets

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Author: Erhard Meier

Research papers

Product purchasing and TV viewing

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Authors: Phil Gullen, Hugh Johnson