Catalogue: "Seminar 1988: Media And Media Research"

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Research papers

Video recorders

Catalogue: Seminar 1988: Media And Media Research
Date: June 15, 1988
Author: Roger Gane

Research papers

Uses and gratifications in multi media planning: A pragmatic approach to the integration of multiple data sources

Catalogue: Seminar 1988: Media And Media Research
Date: June 15, 1988
Author: Adri Ulfman

Research papers

Towards a European standard for television audience measurement

Catalogue: Seminar 1988: Media And Media Research
Date: June 15, 1988
Author: Tony Twyman

Research papers

The single source approach in media research

Catalogue: Seminar 1988: Media And Media Research
Company: Swiss Broadcasting Corporation
Date: June 15, 1988
Author: Matthias Steinmann

Research papers

The motorway effect

Catalogue: Seminar 1988: Media And Media Research
Date: June 15, 1988
Author: Pierre Hofmans

Research papers

The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns

Catalogue: Seminar 1988: Media And Media Research
Date: June 15, 1988
Author: Bruce Roberts

Research papers

Testing data fusion

Catalogue: Seminar 1988: Media And Media Research
Date: June 15, 1988
Author: James Rothman

Research papers

Satellite television-establishing the pan European audience

Catalogue: Seminar 1988: Media And Media Research
Date: June 15, 1988
Author: Sian Lloyd

Research papers

Readers-per-copy revisited

Catalogue: Seminar 1988: Media And Media Research
Date: June 15, 1988
Author: Michael M. Brown

Research papers

Print media and television in the SummoScanner

Catalogue: Seminar 1988: Media And Media Research
Company: Burke, Inc.
Date: June 15, 1988
Author: Harold de Bock

Research papers

Poster research: From cover and frequency to effectiveness

Catalogue: Seminar 1988: Media And Media Research
Company: DOXA
Date: June 15, 1988
Author: Maria Teresa Crisci

Research papers

Peoplemeter and scanner-method

Catalogue: Seminar 1988: Media And Media Research
Date: June 15, 1988
Author: Paul van Niekerk