Catalogue: "Seminar 1989: Is Marketing Keeping Up With The Consumer?"

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Research papers

Using the extend Fishbein model to develop a marketing strategy in the mineral water market

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Date: June 15, 1989
Authors: Leslie de Chernatony, Simon Knox

Research papers

Typology versus segmentation

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Company: Unilever
Date: June 15, 1989
Authors: Theo M. M. Verhallen, Anthonie G. L. V. van Onzenoort, John Barzilay

Research papers

The use of life-style research for the analysis of eating habits in Austria (German)

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Date: June 15, 1989
Author: Gunda Plasser

Research papers

The use of life-style research for the analysis of eating habits in Austria

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Date: June 15, 1989
Author: Gunda Plasser

Research papers

The ten C's

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Company: RISC International (Europe) SA
Date: June 15, 1989
Authors: Vanni Codeluppi, Daniel Weber

Research papers

The Produmer

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Date: June 15, 1989
Author: Andrea Semprini

Research papers

Research on values and consumer trends in Norway

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Date: June 15, 1989
Author: Erik Dalen

Research papers

Mobilizing values to slice up the market

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Date: June 15, 1989
Author: Jan Hofmeyr

Research papers

Latent market positions

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Date: June 15, 1989
Author: Dirk Sikkel

Research papers

Is marketing keeping one step ahead of the changing consumer?

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Date: June 15, 1989
Author: Thomas E. Muller

Research papers

Consumer studies

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Date: June 15, 1989
Author: Giampaolo Fabris

Research papers

Combined incidence of personal values, involvement and innovativeness on innovative consumer behaviour (French)

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Date: June 15, 1989
Authors: Gilles Roehrich, Pierre Valette-Florence, Bernard Rapacchi