Catalogue: "Seminar 1991: How Advertising Works And How Promotions Work"

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Research papers

Too much of advertising and promotion is wasted

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Company: GfK
Date: June 15, 1991
Author: Sabine Ullrich

Research papers

The meaning of sales promotion to the public

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Company: GfK
Date: June 15, 1991
Authors: Giuseppe Minoia, Germano Calvi

Research papers

The longer and broader effects of advertising

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Authors: Paul Feldwick, Chris Baker

Research papers

The joint effect of several marketing activities

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: Ole Stenvinkel Nilsson

Research papers

The effect of past purchase behaviour on consumers' coupon redemption probabilities

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: Pascale G. Quester

Research papers

The attitude-behaviour relation

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: Stephan Götze

Research papers

SESAME

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: Alain Parodi

Research papers

Press

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: Dave Phillips

Research papers

Over-promise and under-delivery

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: John Philip Jones

Research papers

Nipo's brand monitor and how advertising works

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Company: NIPO
Date: June 15, 1991
Authors: Leo van Doorn, Jan Stapel

Research papers

Models of the advertising process

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: Timothy Joyce

Research papers

Maximising communicational effectiveness

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: Peter Holloway