Catalogue: "Seminar 1993: Marketing And International Research"

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Research papers

What changes will be needed within the research agency?- Radical change, evolution or heads down?

Catalogue: Seminar 1993: Marketing And International Research
Company: Harris Interactive (Europe)
Date: June 15, 1993
Author: Katherine Passerieu

Research papers

Quality standards in international research

Catalogue: Seminar 1993: Marketing And International Research
Date: June 15, 1993
Author: Carol Coutts

Research papers

Quality standards

Catalogue: Seminar 1993: Marketing And International Research
Date: June 15, 1993
Author: Jane Kallm

Research papers

Multi-cultural marketing

Catalogue: Seminar 1993: Marketing And International Research
Date: June 15, 1993
Author: Martin C. van Herk

Research papers

Marketing research

Catalogue: Seminar 1993: Marketing And International Research
Date: June 15, 1993
Authors: Clement Forges, Denis Bogaerts

Research papers

International research and the need to better communicate across cultures

Catalogue: Seminar 1993: Marketing And International Research
Date: June 15, 1993
Author: Olwen H. Wolfe

Research papers

Informing companies

Catalogue: Seminar 1993: Marketing And International Research
Date: June 15, 1993
Author: Philip Wade

Research papers

How to meet client's needs?

Catalogue: Seminar 1993: Marketing And International Research
Company: RISC International (Europe) SA
Date: June 15, 1993
Authors: Michel Ladet, François Montrelay

Research papers

How research is used to bridge the gap between consumers and product developers in order to optimise products

Catalogue: Seminar 1993: Marketing And International Research
Date: June 15, 1993
Author: Vivien S. Wilton-Middlemass

Research papers

From crunching numbers to adding value

Catalogue: Seminar 1993: Marketing And International Research
Date: June 15, 1993
Author: Jörg Pauli

Research papers

Changing roles and new opportunities in the international client-agency relationship or are we using a sextant to steer a spaceship?

Catalogue: Seminar 1993: Marketing And International Research
Date: June 15, 1993
Author: Kay Broadbent

Research papers

Backcasting when forecasting is unreliable

Catalogue: Seminar 1993: Marketing And International Research
Date: June 15, 1993
Authors: Rafael Ramirez, Laurent Gatignol