Catalogue: "Seminar 1994: Banking And Insurance- From Recession To Recovery"

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Research papers

Why has branding failed in the U.K. insurance industry?

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Date: June 15, 1994
Authors: Robert Watters, Douglas Wright

Research papers

Using research to help keep good customers

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Date: June 15, 1994
Authors: Kate Waterhouse, Ann Morgan

Research papers

Trade-off research and how to go from SICAV-monetaires to new products in the context of diminishing interest rates

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Company: Kantar
Date: June 15, 1994
Authors: Joël Boillot, Chantal Lasocka

Research papers

The single European market for insurance

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Date: June 15, 1994
Author: Harald Weinberg

Research papers

The potential for direct delivery in the asset finance market

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Date: June 15, 1994
Authors: Nick Watkins, Lucy Baker

Research papers

The concerns and needs of insurance customers with particular focus on the situation in East Germany

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Company: Institut für Demoskopie Allensbach GmbH
Date: June 15, 1994
Authors: Renate Köcher, Sylvia Roth-Flockerzi

Research papers

Managing customer relationship profitability

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Date: June 15, 1994
Authors: Kaj Storbacka, Aulikki Luukinen

Research papers

Is market research a waste of time?

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Date: June 15, 1994
Author: David Buswell

Research papers

Insurance brokers and their clients

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Date: June 15, 1994
Author: Peter Lagendijk

Research papers

Image development and consumer reality

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Company: IFM Mannheim
Date: June 15, 1994
Author: Stephan Grünewald

Research papers

Customer service

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Date: June 15, 1994
Authors: Peter W. Southgate, Lorna McCulloch

Research papers

Bank brand equity and its applications using Fond(s) De Marque® studies

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Company: SORGEM IMR
Date: June 15, 1994
Authors: Esther Flath, Claude Charbonnier