Catalogue: "Seminar 2016: Media Return on Investment "

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Videos

Turning data from a liability risk to a safe fuel

Catalogue: Seminar 2016: Media Return on Investment
Date: June 15, 2016
Author: Kim Smouter-Umans

Videos

The best and fairest ways to measure Twitter ROI

Catalogue: Seminar 2016: Media Return on Investment
Date: June 15, 2016
Author: Nathaniel Greywoode

Videos

Taking advantage of Google technology to measure media

Catalogue: Seminar 2016: Media Return on Investment
Company: Google
Date: June 15, 2016
Author: Lanier Pietras

Videos

SKO videodata integration model

Catalogue: Seminar 2016: Media Return on Investment
Date: June 15, 2016
Author: Mariana Irazoqui

Videos

Overview of fraud in online advertising

Catalogue: Seminar 2016: Media Return on Investment
Date: June 15, 2016
Author: Ángel Cuevas Rumín

Videos

Measuring B2B content marketing with LinkedIn

Catalogue: Seminar 2016: Media Return on Investment
Date: June 15, 2016
Author: Jennifer Brett

Videos

Measurement and definitions are inseparable

Catalogue: Seminar 2016: Media Return on Investment
Date: June 15, 2016
Author: Leendert van Meerem

Videos

How social media listening & analytics can help marketers estimate the ROI of their digital campaigns

Catalogue: Seminar 2016: Media Return on Investment
Date: June 15, 2016
Author: Michalis Michael

Videos

How ad Blocking and ad fraud impact measurement

Catalogue: Seminar 2016: Media Return on Investment
Date: June 15, 2016
Author: Augustine Fou

Videos

Framing the ROI in media needs

Catalogue: Seminar 2016: Media Return on Investment
Date: June 15, 2016
Author: Gian M. Fulgoni

Videos

Econometric sales modelling to determine media ROI

Catalogue: Seminar 2016: Media Return on Investment
Date: June 15, 2016
Author: Menno van der Steen

Videos

Advances in hybrid television audience measurement

Catalogue: Seminar 2016: Media Return on Investment
Date: June 15, 2016
Author: Caroline Brasseur