This paper looks at perceived impacts of telecommunication at the Bottom of the Pyramid in India, Pakistan, Philippines, Sri Lanka and Thailand. Strong positive impacts are seen in terms of emergency communication, maintaining relationships, and efficiency gains impacts on income and social recognition are not as strong. The paper also explores the use of future phone owners. A review of the methodology employed to conduct a study of this nature and the methodological innovations that were undertaken are included.
In the competitive mobile telecom market combining price reductions with increasing revenues is of high importance. KPN Mobile and SKIM Analytical have conducted several studies in order to identify key drivers of choice, also taking into account the importance of brand image. This paper describes how the key drivers can be identified and how brand re-positioning, in conjunction with targeted pricing strategies, enabled KPN to turn a declining trend and to capitalise on its dual branding strategy.