Catalogue: "The European Marketing Research Review 1967"

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Research papers

The problems of market segmentation

Catalogue: The European Marketing Research Review 1967
Date: August 1, 1967
Authors: Jean Lignel, Andre Cadet

Research papers

The position of motivational research

Catalogue: The European Marketing Research Review 1967
Date: August 1, 1967
Author: Guy Serraf

Research papers

The importance of market research in marketing management

Catalogue: The European Marketing Research Review 1967
Date: August 1, 1967
Author: Emilio Amal

Research papers

Publicity writ small

Catalogue: The European Marketing Research Review 1967
Date: August 1, 1967
Author: E. W. Uherek

Research papers

Psycholinguistic contributions to the problem of brand names

Catalogue: The European Marketing Research Review 1967
Date: August 1, 1967
Author: Fernando Dogana

Research papers

Problems of advertising research on a new product

Catalogue: The European Marketing Research Review 1967
Date: August 1, 1967
Author: Edoardo T. Brioschi

Research papers

Operational research, market research and advertising

Catalogue: The European Marketing Research Review 1967
Date: August 1, 1967
Author: Bernard Warner

Research papers

On the analytical division of social class

Catalogue: The European Marketing Research Review 1967
Date: August 1, 1967
Authors: Michael Kahan, David Butler, Donald Stokes

Research papers

New products and market research

Catalogue: The European Marketing Research Review 1967
Date: August 1, 1967
Author: Robert L. Day

Research papers

Market research in insurance companies

Catalogue: The European Marketing Research Review 1967
Date: August 1, 1967
Author: Rolf Fröhner

Research papers

Market research

Catalogue: The European Marketing Research Review 1967
Date: August 1, 1967
Author: A. S. Windett

Research papers

Images under the magnifying glass

Catalogue: The European Marketing Research Review 1967
Date: August 1, 1967
Author: Herbert Flögel