Catalogue: "The European Marketing Research Review 1970"

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Research papers

The myth of the percentage sample

Catalogue: The European Marketing Research Review 1970
Date: June 15, 1970
Author: P. G. Moore

Research papers

The importance of market segmentation in market research

Catalogue: The European Marketing Research Review 1970
Date: June 15, 1970
Author: Marie Strnadova

Research papers

The art of asking 'why'

Catalogue: The European Marketing Research Review 1970
Date: June 15, 1970
Author: Leslie Collins

Research papers

The analyses of sales figures over a number of years as a basis for sales forecasting

Catalogue: The European Marketing Research Review 1970
Date: June 15, 1970
Author: Giorgio Palmili

Research papers

Television commercials

Catalogue: The European Marketing Research Review 1970
Date: June 15, 1970
Author: Ewald Schusinski

Research papers

Stratification of consumption

Catalogue: The European Marketing Research Review 1970
Date: June 15, 1970
Author: Gunter Wiswede

Research papers

Research into the industrial market

Catalogue: The European Marketing Research Review 1970
Date: June 15, 1970
Author: Maurice Pariat

Research papers

Problems and methods of technical forecasting

Catalogue: The European Marketing Research Review 1970
Date: June 15, 1970
Author: Klaus Brockhoff

Research papers

Practical consideration in market research

Catalogue: The European Marketing Research Review 1970
Date: June 15, 1970
Author: Renzo Butazzi

Research papers

Observation

Catalogue: The European Marketing Research Review 1970
Date: June 15, 1970
Author: Georg Tolken

Research papers

Marketing a new product

Catalogue: The European Marketing Research Review 1970
Date: June 15, 1970
Author: D. W. Beattie

Research papers

Market segmentation

Catalogue: The European Marketing Research Review 1970
Date: June 15, 1970
Author: Jacques Durand