Catalogue: "The European Marketing Research Review 1971"

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Research papers

When and how to buy research

Catalogue: The European Marketing Research Review 1971
Date: June 15, 1971
Author: Mary Griffin

Research papers

The world of hidden desires

Catalogue: The European Marketing Research Review 1971
Date: June 15, 1971
Authors: Ladislav Kopercky, Jirj Mikes

Research papers

The validity and reliability of the results of standardised interviews

Catalogue: The European Marketing Research Review 1971
Date: June 15, 1971
Author: L. Berekoven

Research papers

The computer and marketing information systems

Catalogue: The European Marketing Research Review 1971
Date: June 15, 1971
Author: Jan Ten Sijthoff

Research papers

Self-completion questionnaires (Part II)

Catalogue: The European Marketing Research Review 1971
Date: June 15, 1971
Author: John Nolan

Research papers

Self-completion questionnaires (Part I)

Catalogue: The European Marketing Research Review 1971
Date: June 15, 1971
Author: John Nolan

Research papers

Research into consumer motivation within the framework of marketing information systems

Catalogue: The European Marketing Research Review 1971
Date: June 15, 1971
Author: Robert Gijs

Research papers

Motivational research

Catalogue: The European Marketing Research Review 1971
Date: June 15, 1971
Author: Claude Werck

Research papers

Motivation research

Catalogue: The European Marketing Research Review 1971
Date: June 15, 1971
Authors: James Spence, Jacqui Spence

Research papers

Market research in the service of purchasing

Catalogue: The European Marketing Research Review 1971
Date: June 15, 1971
Author: B. Schmidbauer

Research papers

Experimental methods in marketing

Catalogue: The European Marketing Research Review 1971
Date: June 15, 1971
Author: Yves Fournis

Research papers

Election polls

Catalogue: The European Marketing Research Review 1971
Date: June 15, 1971
Author: R. P. Greiner