Mobile surveying is a new tool in the researcher's kit that is rapidly evolving. Following in the footsteps of other new technologies, mobileâs use and limitations are being tested in the field and R&D departments around the world. Nowhere are its benefits as useful or highlighted than in the emerging markets. Accessible to the full Living Standard Measurement (LSM) spectrum, able to penetrate remote or dangerous regions, and cost effective to deploy, mobile tech is opening up a whole new geography of consumers and demographics.
This document covers the take away learnings from a string of experiments in which we took a high-level approach to incentives. They focus on discovering the best practices of motivation in these rapidly developing markets, specifically Africa, with the ultimate goal of understanding panelist behaviour to find broad strategies that can be honed and maintaining happy panelist. We hope to share some of the insights we have gained and encourage the use of experimentation of mobile surveys.