Company: MSM

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Research papers

Desperately seeking 'cool'

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Company: MSM
Date: October 22, 1997
Author: Marianne de Souza

Research papers

Marketing for new technologies

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Company: MSM
Date: June 15, 1996
Author: Luc Rouach

Research papers

Qualitative marketing research

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Company: MSM
Date: December 1, 1995
Author: Marianne de Souza

Research papers

Marketing techniques and the universe of childhood and adolescence

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Company: MSM
Date: June 15, 1990
Authors: Marianne de Souza, Marguerite de la Menardiere, Pauline de Minvielle