The paper describes a new research methodology developed by Repè that makes the most of the technical revolution of digital video. VideoStudy uncovers emotions through a dynamic analysis of the gap between verbal and non-verbal registers. It taps into speech, a functional observation of talk and of gestures to measure emotional involvement and uncover consumer insights.
at LVMH, Product insight has successfully contributed to several types of problematics. two will now being explained: the launch of a new fragrance (Pucci for women) where the brief is to try and understand which juice should be chosen to meet best the desired objectives (fit with a concept, an existing brand for example) or understanding of consumer perceptions of an existing one (Jâadore).
This presentation describes the birth of a new research methodology developed by Repè in a 3D immersive environment. It follows the development of an original research approach for studying the consumers 2.0 that expresses everything they hold in their imagination in virtual worlds entirely built by them. It further explains the importance of engaging the consumers in interactive co-creation processes that allows brands to tap into new inspiration resources.
If you are part of a client-based insights' team, have you ever asked yourself how many insights you have generated in the last twelve months? Or if a colleague asked you to give them a list of those insights, would you be able to?If these questions seem somewhat fatuous, reducing the 'intellectual property' of insights to the equivalent of 'manufactured goods' that can be stacked and counted, there nevertheless lies behind them a very serious point. What happens to insights when the 'aha' moment has passed and the attention of the team moves on to other subjects? How can we ensure that insights continue to influence our actions over a longer period of time?