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Research papers

Evolving public health England's approach to behaviour change

Flamingo used semiotic analysis and linguistic modelling to identify and compare the public and personal discourses of cancer that were creating barriers to early presentation, in order to develop future strategy and comms to overcome them.

Catalogue: Fusion 2019
Authors: Emma Munroe-Faure, Lucas Galan
Company: Flamingo
November 10, 2019
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Citation

Munroe-Faure and Galan (2019a, November 10). Evolving public health England's approach to behaviour change. ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/evolving-public-health-england-s-approach-to-behaviour-change


Research papers

Metaphors we remember by

Steer away from the dominant MR narrative (that focuses on the limits of human memory) and learn how to elicit and decode early memories to reveal precious information about how a person views the world.

Catalogue: Fusion 2019
Author: Oana Popa Rengle
Company: Anamnesis
November 10, 2019
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Citation

Rengle, O. P. (2019a, November 10). Metaphors we remember by. ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/metaphors-we-remember-by


Research papers

Using the real behaviour behind Big Data to improve participant quality

We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.

Catalogue: Fusion 2019
Authors: Patrick Fagan, Hugh Carling
Company: Liveminds
November 10, 2019
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Citation

Fagan and Carling (2019a, November 10). Using the real behaviour behind Big Data to improve participant quality. ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/using-the-real-behaviour-behind-big-data-to-improve-participant-quality


Research papers

The ultimate wicked problem

Solving the problem of climate change was going to need more than a quick survey.

Catalogue: Fusion 2019
Authors: Colleen Ryan, Jane O'Loughlin
Company: TRA
November 10, 2019
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Citation

Ryan and O'Loughlin (2019a, November 10). The ultimate wicked problem. ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/the-ultimate-wicked-problem


Research papers

Big Data big debate

How do you handle more than 5 million verbatims and creative proposals in just two weeks?

Catalogue: Fusion 2019
Author: Bruno Jeanbart
Company: OpinionWay
November 10, 2019
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Citation

Jeanbart, B. (2019a, November 10). Big Data big debate. ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/big-data-big-debate


Research papers

Can machines be emotional?

We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!

Catalogue: Fusion 2019
Authors: Marcel Slavenburg, Judith Suttrup, Samantha Bond
Company: SKIM
November 10, 2019
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Citation

Slavenburg, Suttrup and Bond (2019a, November 10). Can machines be emotional?. ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/can-machines-be-emotional-


Videos

Deconstructing what machine learning does when processing text

Learn how to use machine learning text analytics, from scratch, for free, using open-source R.

Catalogue: Fusion 2019
Author: Ray Poynter
Company: The Future Place
November 10, 2019
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Citation

Poynter, R. (2019a, November 10). Deconstructing what machine learning does when processing text. ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/deconstructing-what-machine-learning-does-when-processing-text-10844


Videos

Become data-driven superheroes!

In this talk, Katya will explain what AI and augmented intelligence is (and is not) and highlights the value it creates in the new digital age using concrete examples. She'll demonstrate that AI tools became explainable and accessible to business...

Catalogue: Fusion 2019
Author: Katya Vladislavleva
Company: DataStories
November 10, 2019
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Citation

Vladislavleva, K. (2019a, November 10). Become data-driven superheroes!. ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/become-data-driven-superheroes-


Videos
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Citation

Kuehne, M. (2019a, November 10). Answers not analytics. ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/answers-not-analytics-10854