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Can machines be emotional?

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company: SKIM

Authors: Marcel Slavenburg, Judith Suttrup, Samantha Bond

Abstract:

We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!

Marcel Slavenburg

Author

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Judith Suttrup

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Samantha Bond

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Can machines be emotional?

Catalogue: Fusion 2019

Author: Marcel Slavenburg

Company: SKIM

November 10, 2019

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Citation

Slavenburg, M. (2019a, November 10). Can machines be emotional?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-machines-be-emotional--10853


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Slavenburg, Suttrup and Bond (2019a, November 10). Can machines be emotional?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-pretesting-be-validated-