Using the real behaviour behind Big Data to improve participant quality

Date of publication: November 10, 2019

Catalogue: Fusion 2019

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Abstract:

We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.

Patrick Fagan

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Hugh Carling

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