Using the real behaviour behind Big Data to improve participant quality

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company: Liveminds

Abstract:

We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.

  • PDF
  • This could also be of interest
Motivation research in practice co-ordinated with marketing research Authors: Börje Lindberg
Motivation research in practice co-ordinated with marketing research (French) Authors: Börje Lindberg
Research into consumer behaviour and its motivation (English and French) Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz
Research into consumer behaviour and its motivation (French) Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel
Motivation research Authors: Henry Durant
Relating personality characteristics to purchasing Authors: A. Koponem
The British voter and Party images Authors: Henry Durant
The share of psychology in statistical market surveys (French) Authors: Jules Klanfer
The share of psychology in statistical market surveys Authors: Jules Klanfer
Consumers typology Authors: Mary Zeldenrust-Noordanus