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Using the real behaviour behind Big Data to improve participant quality

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company:

Authors: Patrick Fagan, Hugh Carling

Abstract:

We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.

Patrick Fagan

Author

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Hugh Carling

Author

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Carling and Fagan (2019a, November 10). Using the real behaviour behind Big Data to improve participant quality. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/using-the-real-behaviour-behind-big-data-to-improve-participant-quality-10865


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Fagan and Carling (2019a, November 10). Using the real behaviour behind Big Data to improve participant quality. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/bringing-big-data-to-life