Back

Using the real behaviour behind Big Data to improve participant quality

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company:

Authors: Patrick Fagan, Hugh Carling

Abstract:

We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.

Patrick Fagan

Author

This is a long description of some author details.

Hugh Carling

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Fagan and Carling (2019a, November 10). Using the real behaviour behind Big Data to improve participant quality. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/using-the-real-behaviour-behind-big-data-to-improve-participant-quality