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Magazines

Revue Française du Marketing (Mai 2008)

Les textes que nous vous proposons aujourd'hui relèvent de thèmes, de méthodologies d'études et d'origines variées.Le premier provient d'un Congrès de l'association européenne ESOMAR, et nousl'avons traduit pour en faciliter...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
May 1, 2008
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Citation

, A. (2008a, May 01). Revue Française du Marketing (Mai 2008). ANA - ESOMAR. Retrieved April 27, 2026, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mai-2008-


Research papers

Measuring the business elites of India and China

If the pundits are to be believed, China and India will rank as the world's first and second largest economies by the middle of this century, surpassing those of the United States and Japan. But surprising as this may seem to some, it merely marks...

Catalogue: Asia Pacific 2008
Authors: Simon Staplehurst, Jenny Heak, Andrew Green
Company: Ipsos MRBI
April 9, 2008
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Citation

Staplehurst, Heak and Green (2008a, April 09). Measuring the business elites of India and China. ANA - ESOMAR. Retrieved April 27, 2026, from


https://ana.esomar.org/documents/measuring-the-business-elites-of-india-and-china


Research papers

Using global online panels

Over the past few years, online research has become an invaluable tool in the toolkit of researchers across the world. By utilising online access panels, researchers have been able to conduct research faster than ever before. They have been able to...

Catalogue: Asia Pacific 2008
Authors: Charles Pearson, Heaven Zhang, Rich Ridlen, Emma Smith, Andrew Cooper
Company: Research Now SSI
April 9, 2008
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Citation

Pearson, Zhang, Ridlen, Smith and Cooper (2008a, April 09). Using global online panels. ANA - ESOMAR. Retrieved April 27, 2026, from


https://ana.esomar.org/documents/using-global-online-panels


Research papers

Dreaming of red mansions

Historically some of us have experienced global research studies which have viewed Asia as underdeveloped Western markets; or have fitted findings into a western paradigm. However increasingly we see markets leapfrog typical evolutionary paths:...

Catalogue: Asia Pacific 2008
Authors: Lee Ryan, Lisa Li
Company: KANTAR TNS Malaysia
April 9, 2008
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Citation

Ryan and Li (2008a, April 09). Dreaming of red mansions. ANA - ESOMAR. Retrieved April 27, 2026, from


https://ana.esomar.org/documents/dreaming-of-red-mansions


Research papers

Inside the afluent space

Wealth is being created in Asia at an unprecedented pace. In 2006, five of the top ten countries with the fastest growth in millionaires are Asian, including the top three; Singapore, India and Indonesia. The number of Asian billionaires grew 32% in...

Catalogue: Asia Pacific 2008
Authors: Chin Mun Hong, Geoffrey Yan, Sue Phillips
Companies: Ipsos MRBI, American Express Company
April 9, 2008
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Citation

Hong, Yan and Phillips (2008a, April 09). Inside the afluent space. ANA - ESOMAR. Retrieved April 27, 2026, from


https://ana.esomar.org/documents/inside-the-afluent-space


Research papers

Real environments

Video has become ubiquitous. Shooting in a digital video format is now within the realm of the mass consumer. All it means is that researchers need to lose their chains of objectivity and start looking at research as a form of narrative. Identify and...

Catalogue: Asia Pacific 2008
Authors: Prashant Ramachandran, Kunal Sinha
April 9, 2008
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Citation

Ramachandran and Sinha (2008a, April 09). Real environments. ANA - ESOMAR. Retrieved April 27, 2026, from


https://ana.esomar.org/documents/real-environments


Research papers

The quest for on-line quality research

Australia has been one of the countries at the forefront of the development of on-line research, and the industry estimates that at 30% of quantitative research, on-line is the dominant research methodology.The Australian industry has recognised the...

Catalogue: Asia Pacific 2008
Author: Travyn Rhall
Company: KANTAR TNS Malaysia
April 9, 2008
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Citation

Rhall, T. (2008a, April 09). The quest for on-line quality research. ANA - ESOMAR. Retrieved April 27, 2026, from


https://ana.esomar.org/documents/the-quest-for-on-line-quality-research


Research papers

A tale of two cities

The paper tries to understand the lives of working professionals in terms of the challenges and opportunities that are presented to them in the cities of Shanghai and Mumbai. It tries to find commonalities that exist between the people in two cities...

Catalogue: Asia Pacific 2008
Authors: Sandeep Budhiraja, Kalyan Karmakar
Companies: KANTAR TNS Malaysia, Nielsen
April 9, 2008
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Citation

Budhiraja and Karmakar (2008a, April 09). A tale of two cities. ANA - ESOMAR. Retrieved April 27, 2026, from


https://ana.esomar.org/documents/a-tale-of-two-cities


Research papers

Of heads and hearts and cultures apart!

Culture, as we all know (sometimes rather disastrously!), is a powerful mediator across a range of marketing activities. The aim of this paper is to present thoughts on enhancing communication effectiveness for the Indian market by sensitivity to key...

Catalogue: Asia Pacific 2008
Authors: Sangeeta Gupta, Ranjan Samanta
Company: PepsiCo
April 9, 2008
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Citation

Gupta and Samanta (2008a, April 09). Of heads and hearts and cultures apart!. ANA - ESOMAR. Retrieved April 27, 2026, from


https://ana.esomar.org/documents/of-heads-and-hearts-and-cultures-apart-